About ShoulderCrew
Our mission
Nobody should be stuck on the shoulder waiting hours for help. ShoulderCrew connects stranded drivers with verified helpers nearby for jump starts, flat tires, lockouts and fuel delivery. There's no membership: you see the price before you confirm and pay only per job. We started in the Denver metro and we're building a crew of local helpers who earn money getting their neighbors back on the road.
Our Team
Fredrick Williams
Founder, President & CEO
Fredrick Williams is a Colorado inventor and serial entrepreneur, and the Founder, President & CEO of ShoulderCrew. In 2014 he invented and launched Warrior Wiper Wraps, a neoprene cover with hook-and-loop closures that protects wiper blades on vehicles, boats and equipment from sun, ice and snow. The brand sponsored a national charity event during Super Bowl LIII week. Since then he has kept building, creating the SwapLark marketplace and an automation service for real-estate lead follow-up. With ShoulderCrew, Fredrick turned his years of building products for Colorado drivers into a platform that brings jump starts, tire changes, lockout help and fuel to drivers fast, with live traffic cams, secure payments and smart helper matching.
Expertise
- Product invention and design (automotive accessories)
- Founding and running small businesses (12+ years)
- E-commerce and online selling
- Marketplace and app building (ShoulderCrew, SwapLark)
- Business process automation
- Grassroots and digital marketing
- Colorado driving and weather conditions
Involvement with ShoulderCrew
- Came up with ShoulderCrew and founded it; serves as President & CEO
- Designed and built the platform: driver requests, helper matching, live traffic cams and payments
- Launched the service in Denver in October 2026
- Leads recruiting of helpers and local partners, including tow companies
- Leading the Google Play app launch
Founding Investors
Our first Founding Investors will be featured here.